We Make, 18 Montrose Terrace, Edinburgh EH7 5DL, United Kingdom

Purpose of Our Privacy Guidelines

Detailed Privacy Policy and User Information Handling

This Privacy Policy serves as a comprehensive guide to how we handle your personal information from the moment you visit our website. We are dedicated to protecting your privacy by transparently managing your data, complying with legal standards, and ensuring robust security measures are in place. This policy outlines the specific processes and protections we use to secure your personal data.

1. INFORMATION WE ACCRUE

Personal data includes information about individuals, both natural and juristic entities, from which identity can be derived. It excludes anonymous data.

  • Identity Data: Includes personal identifiers such as name, age, country of residence, username, title, and gender.
  • Contact Data: Includes email address, addresses, social media contact details, and telephone numbers.
  • Financial Data: Includes bank account details and credit records.
  • Social Media Data: Includes publicly available profile information.
  • Transaction Data: Includes payment and contractual details.
  • Technical Data: Includes internet protocol address, browser information, and device details.
  • Profile Data: Includes preferences, feedback, and survey responses.
  • Usage Data: Includes information about website and service usage.
  • Marketing and Communications Data: Includes preferences for receiving marketing communications.

Aggregated Data, derived from personal data but not identifying individuals, may be used for various purposes.

2. How Your Data is Processed

We use your personal data for the following purposes:

  • Identification and authentication: We use your identification information to verify your identity when you access and use our Services and to ensure the security of your personal data. This is so we can comply with our contractual obligations to you.
  • Operating the Services: We process your personal data to provide the Services you have requested. This is so we can comply with our contractual obligations to you.
  • Improving our Services: We analyze information about how you use our Services to provide an improved experience for our customers of all our Services, including product testing and site analytics. It is in our legitimate business interests to use the data provided to us for this purpose, so we can understand any issues with our Services and improve them.
  • Communicating with you: We use your personal data when we communicate with you, for example, if we are providing information about changes to the terms and conditions; if you contact us with questions throughout the application process; or for sending you newsletters and publications. It is in our legitimate interests that we are able to provide you with appropriate responses and provide you with notices about our Services.
  • Marketing: We use your personal data to build a profile about you and place you into particular marketing segments in order to understand your preferences better and to appropriately personalize the marketing messages we send to you. It is in our legitimate interest to provide more relevant and interesting advertising messages. Where necessary or required by law, we will obtain your consent before sending such marketing messages.
  • Exercising our rights: We use your personal data to exercise our legal rights where it is necessary to do so, for example, to detect, prevent and respond to claims of fraud, intellectual property infringement claims or violations of law or our standards of conduct, university policies, or our terms of use.
  • Complying with our obligations: We process your personal data to, for example, carry out fraud prevention checks or comply with other legal or regulatory requirements, as required by law.
  • Customizing your experience: When you use the Services, we use your personal data to improve your experience of the Services, such as by providing interactive or personalized elements on the Services and providing you with content based on your interests. It is in our legitimate interests to provide you with a customized experience.
  • Keeping our records accurate and up-to-date: This processing is necessary to comply with legal obligations and to serve our legitimate interests in efficient management and administration.

In addition, we may use your sensitive personal data for these and other purposes, including:

Statistical reporting: Information revealing racial or ethnic origin that may be voluntarily disclosed during the application process may be used for purposes of statistical reporting related to diversity and/or to comply with legal or regulatory requirements.

We may also anonymize your personal data in such a way that you may not reasonably be re-identified by us or any other party, and we may use this anonymized information for any purpose.

3. Advertising by Third Parties

We may engage in targeted advertising without sharing your personal information with advertisers. By interacting with ads, you are deemed to consent to the assumption that you fit the targeted demographic.

4. Data Protection Standards

Data Transmission Security Measures

While we take significant measures to protect your personal information from unauthorized access or disclosure, it is important to recognize that no data transmission over the Internet can be guaranteed to be completely secure. Therefore, we cannot fully ensure the absolute security of your data transmitted to our platforms.

5. Additional Sections

Explicit Consent and Policy Acknowledgment

Your continued use of our site signifies your acceptance of our Privacy Policy and the accompanying Terms of Use. This section underscores the importance of your consent in the collection, use, and transfer of your personal information. We also clarify that non-agreement to these terms might restrict your ability to use our site effectively.